This week’s design intelligence briefing reveals:

Big comeback on YouTube this week. 🚀

We just launched a brand-new series called “Idea to Brand”, where we build a complete startup from scratch, showing every step of the process and how to leverage AI tools along the way.

Episode 1 starts with idea validation, and a new episode drops every week. The goal? To help you learn how to build the brands of tomorrow, even if you’re starting from zero. Not everyone can afford a full creative team, so we’re revealing everything: tools, workflows, and behind-the-scenes decisions.

On the client side, we signed two new projects and are wrapping up a few others. The pace is picking up, the vision is clearer than ever, and the momentum feels unstoppable.

Two massive announcements just dropped this week. And if you're still paying for Adobe every month, you might want to pay attention.

AI features like Generative Fill and background removal still require a Canva premium subscription, but the core design tools remain 100% free. For designers who don't need AI in their workflow, this is actually perfect: you can access professional tools without paying for features you don't need.

The design community has been complaining about rising software costs and frustrating subscriptions for years. Canva must have heard that loud and clear.

This positions Canva as a full creative platform rather than just a design tool, putting them in direct competition with Adobe Creative Cloud and Figma. Whether you're a solo designer or doing agency work, having professional tools without mandatory subscriptions is a big win.

But Canva didn't stop there. They unveiled what they're calling the Creative Operating System the biggest evolution of their platform to date, built on a world first Design Model trained to understand full complexity and nuance.

Unlike traditional AI that generates flat images, Canva's Design Model understands structure, layering, hierarchy, and brand positioning, creating 100% editable content with each element on separate layers. This is game changing for your actual workflow, not just generating pretty pictures.

Video 2.0 completely reimagines video editing with a redesigned timeline and Magic Video, which can generate polished content from a single prompt. And the new 3D Content Generator creates depth and dimension, while Shape Generator produces unique geometric elements alongside an expanded library.

For us designers, this means: You're getting professional grade tools for free, plus AI that actually understands design principles not just pretty image generation.

Google just released a new AI tool from Google Labs and DeepMind, and if you're still manually designing social media posts, you need to check it out. Pomelli turns your website into a complete brand profile and generates platform ready marketing assets in seconds.

Head over to Pomelli and start for free. Simply paste your website URL into the input field. No account or setup needed.

For best results, use your homepage or a strong landing page. Pomelli analyzes the entire site to understand your brand, so pages with clear branding, good imagery, and consistent messaging work best.

This is where the magic happens. Pomelli instantly analyzes your website and creates what Google calls your "Business DNA" profile. The AI automatically extracts:

This isn't just scraping images. Pomelli understands your brand personality, design language, and how everything actually works together. No need for manual uploads, style guides, or brand kits.

Now tell Pomelli what you're promoting. Describe your campaign in natural language, and the AI generates tailored campaign ideas based on your Business DNA. Some example prompts:

Pomelli offers suggested campaign concepts you can use instantly, or you can input your own vision. Either way, the AI will make sure everything stays on-brand.

Within seconds, Pomelli creates a complete set of high quality marketing assets: social media posts optimized for Instagram, Facebook, Twitter/X, and LinkedIn, ad creatives ready for paid campaigns, and website graphics for hero sections or announcements.

Every asset is automatically formatted for each platform, on brand with your colors, fonts, and visual style, professionally designed with balanced layouts, and fully editable before you download.

You're in full control. Tweak anything directly inside Pomelli. Edit text and copy, swap or adjust images, modify layouts, and fine tune colors. Once you're satisfied, download individual assets or export all at once. Everything comes ready to use across your marketing channels.

Pomelli is a Google Labs experiment in public beta (US, Canada, Australia, New Zealand), which means it's completely free right now while they refine the experience. If you're managing marketing for yourself or clients, this easily cuts content creation time by 80%.

You can try it here.

🌍 If you’re outside those regions, you can still access it with a VPN it works, but may run a bit slower.

That’s it for this week, but I want to make each edition even better.

👉Got 30 seconds?
Fill out this quick survey and tell me what you'd love to see next. Your feedback directly shapes the next drop.

💌Know a designer who should be using AI smarter?
Forward them this email. Or just send them to logiaweb.com/weekly to join.

See you next Monday,
— Adrien

Adrien Ninet

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